In 2019, our founder Thomas Schiffer discovered the power of cold immersion therapy. For decades he suffered from severe anxiety. Like many, he was prescribed anti-anxiety medication. This helped him deal with his hectic lifestyle: managing three restaurants he created in Los Angeles, real estate investments, and raising a family. He wanted a way out from his anxiety and prescribed medications. After years of exploring every tip and trick in the book, he stumbled upon cold showers and ice bathing. This was a game changer for his anxiety and allowed him to get off his prescribed medication. After building tolerance to cold showers and ice bathing, he wanted something more aggressive. He was in the market for an “ice bath”—a device that would allow him to immerse in freezing water without the need for prep times. He explored the market and was frustrated by the products he saw. With 30 years of restaurant management experience, he was intimately familiar with freezers, refrigerator, HVAC, and air conditioning durability and components. This background allowed him to see the flaws in design of existing companies: ice and filtration systems don’t mix well, water circulation capacity issues, wear and tear of exposed parts. Due to his obsessive nature, Thomas decided buying a unit would not suffice his needs—he needed to create one.