Icon Custom Pools was formed by a family with generations of experience spent designing and building custom pools for a national franchise, completing more than 800 projects throughout northern and central Virginia, Maryland, and West Virginia. That experience shaped how our swimming pool contractors work today, focusing on what homeowners value most: thoughtful design, reliable guidance, and a process that feels clear from day one. Today, Icon Custom Pools remains family owned and operated, with that same hands-on mindset guiding every project from the first design conversation through final construction.