Standard Service - Heath Before the days of self-service grocery stores, the standard was a handshake with a grocer who sold only the finest quality staple goods. When self-service swept the nation, most local town grocers added signs to their building touting their personal passionate service model as the true Standard Service. Standard Service honors the classic commitment to warm casual service and service of only the finest quality staple goods. The modern American menu ranges from light fare to rich comfort food, with classic cocktails, beers and wines all meant to be enjoyed surrounded by the people that know you best.