The History of J&J Fish and Chicken On March 8, 1982, James J. Green went in search of the American dream, he founded J & J Fish, a small store where he sold fresh fish to his customers and then charged $1.00 to fry it for them in his secret batter. Through his love and dedication he turned his small store into a very successful business. THE ORIGINAL STORE WAS LOCATED ON 35TH MARTIN LUTHER KING DRIVE, CHICAGO, IL In less than 20 years, J&J Fish had expanded into more than 130 restaurants, 90 in Chicago alone. The original batter fried fish has changed except to include new menu items and a very successful dine-in and carry-out business. Here at J & J Fish, our love of what we do is a testament to our success,much the same as James J . Green.