Product Innovation We're focused on products that build upon the fundamentals of healthy nutrition and youthful skin care. Our core product is our Formula 1 Nutritional Shake Mix which can serve as an ideal meal. From the effervescent and energizing Liftoff, to Niteworks which helps you boost your production of nitric oxide to our vitamin- and botanical-rich NouriFusion line, the introduction of beneficial products based upon scientific research has helped make us a leading nutrition and personal care company. Our in-house staff of scientists test new ingredients, investigate new delivery methods, and develop new products.