In order for the cannabis industry to expand, stereotypes must be broken and standards must be raised. White Fire Prunedale combines a boutique retail design and an education-focused shopping experience for the purpose of elevating the conversation around and perception of cannabis. The sleek interior design of White Fire Prunedale reflects our goal of creating a higher level of sophistication through cannabis. By being on the frontlines of the effort to normalize cannabis, White Fire Prunedale sets an example for what cannabis shops of the future should look like.