Driven by a desire to help people improve their life nutritionally and financially, Charlie Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared. Today, AdvoCare carries on with Mr. Ragus' vision and commitment to offer products and an opportunity for financial freedom to people of all walks of life. Guiding Principles Charlie Ragus developed 10 principles that guide our direction and are the basis of our success. Honor God through our faith, family and friends. Respect and strengthen the family. Believe in the dignity and the importance of the individual. Create a standard of excellence recognized as superior by the direct sales industry. Believe that honor, integrity and principles are the foundation of a great life and company. Commit to mutual loyalty and trust between AdvoCare and its Distributors. Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors. Commit to ongoing personal growth and development through professional training and educational programs. Build self-esteem by promoting a sense of personal worth among all people. Continually expand our market by providing the most effective and highest quality products and service available.