Matthew Barber is a clinical hypnotherapist and the current director of CFT. Barber is a distinguished graduate of Fordham University's psychology department and is trained and certified by the United Kingdom Hypnotherapy Training College. CFT's unique and dangerous business model is attributed not only to Barber's studies at Notre Dame's Mendoza College of Business, but also to the experienced convictions of the modern revolutionaries of hypnosis and hypnotherapy: Anthony and Freddy Jacquin; hence, Content-Free Therapy stands in stark contrast to all other hypnosis / hypnotherapy business models by striving to end client-suffering in just one session. As Barber puts it, either one is in the business of helping people or one is simply in business. Come experience the difference!