First and foremost, Smoothie Factory blends good health with great taste in a product that's low in calories, high in nutritional content, and made with real fruit. Our wide variety of recipes is guaranteed to satisfy the flavor preferences of virtually every customer. Plus, we sell a wide selection of brand-name nutritional products for less, every day, at 30% to 50% off MSRP! Smoothie Factory aggressively finds the lowest price on all items without sacrificing quality or customer appeal, and our Owner/Operators are free to buy identical items through outside vendors if they find better pricing. Our commitment to value combined with our large inventory and price-point difference attracts a large customer base beyond our devoted smoothie aficionados, and has made us a leader in nutrition.