Formerly American FarmWorks, the company built its reputation on high-quality American-made fence controllers and superior customer support and service. In 2001, the American FarmWorks division changed its name to Zareba, which means "enclosure." The name change reflects the company's growth into new domestic and international markets. Zareba expanded its product offering with the 2001 acquisition of North Central Plastics and its Red Snap'r brand products. As of April 2010, Woodstream Corporation completed its merger with Zareba Systems, Inc. and, as a result, "Zareba Systems" has become a wholly-owned subsidiary of the company.