Addressing pavement issues promptly, while they are still minor, is consistently less expensive than waiting until they become major problems, both because the repair itself is smaller and because small issues often accelerate the development of larger ones if left unaddressed. A crack that could be sealed for a relatively modest cost can, if ignored through a winter or two of freeze-thaw cycles, develop into a pothole that requires a more involved repair, and a pattern of potholes left unaddressed can eventually indicate base failure requiring resurfacing or reconstruction. This escalation means that a property owner who defers maintenance is often not avoiding cost but deferring and increasing it. Grand Junction Paving frames maintenance recommendations around this relationship between timing and cost, helping property owners understand the value of addressing issues at the stage where they are least expensive to resolve.