Lignin is the "glue" that holds the cells of trees together. Lignicity is a reference to this and also to the idea that trees are "cities of lignin". When it comes to furniture, one usually has to choose between well-designed, well-built, expensive items and poorly-made, flimsy, cheap items. At Lignicity, the prime goal is to produce items that are made to last but that most people can afford. The pricing for our basic bed frames is intentionally on the low side, considering how well-made they are, because we want everyone to be able to have something that won't fall apart and looks good. Our profit margin isn't as good as that of a huge company making everything out of particle board, but we're okay we're okay with that.