It all started with a simple lunch meeting. On a spring day in 2006, two men had a friendly chat about energy deregulation over turkey sandwiches. Those men - Jere Thompson, Jr. and Chris Chambless - were both excited about the opportunity they saw, and thus began their journey to build "the finest and most-respected retail energy company in America." Their new venture would provide affordable electricity and gas, and they agreed that their company would never sacrifice integrity for growth. The Co-Founders went to work immediately, borrowing office space from Jere's brother. A few weeks later, Jere and Chris set up shop in a large, renovated warehouse in the historic West End district of downtown Dallas.