We only produce and market "green" eco-friendly innovations. Our product evaluation includes three main characteristics: 1) Performance 2) Sustainability 3) Value. The product must perform as well or better than conventional products. A superior technology affords us to deliver products that use less material, prolong substrate life, and takes less time to install, which adds to its sustainability. The product must contain more sustainability attributes than competitive products. The majority of our products use renewable resources, recycled content, and of course, low or no VOC's. Our technologies also do not contain exempt solvents and actually contribute to the reduction of petrochemical ingredients. Lastly, our products must cost the same or less than competitive products.