"I am, by training, an engineer. Engineers turn theoretical ideas into practical solutions to real-life problems. That is what I do with productivity tools. I can teach you to do it, too. To help make sense out of the conflicting time management advice, I've developed a simple model for developing productivity. When you take the right kind of action, Focused Action, you are assured of some success. With the right definition of success, Objective Success, your success will motivate you to put in another unit of effort. With the right kind of motivation, Authentic Motivation, your motivation will increase as a result of effort, not peter out. Making work easier, more motivating, and more successful. You create a cycle of productivity"