Since our inception, Fritts Ford has been dedicated to providing Riverside and its surrounding areas with quality vehicles and exceptional service. Our story begins with the late Mr. Rick Fritts, a passionate automotive enthusiast, who established the dealership with the goal of delivering superior vehicles and an unparalleled customer experience. After Mr. Fritts' passing, his wife, Mrs. Marie Fritts, took the reins and has been the driving force behind our continued success. Under her leadership, Fritts Ford has flourished, upholding our founding principles and ensuring that the legacy of excellence lives on.