LETS START A FRIDAY PHENOMENON and HELP EVERYONE ACHIEVE TOGETHER on Friday, March 13th 2015, the HEAT foundation released limited details of its plan to assist TBI victims and the business sector at large. "FRO BACK FRIDAY"(‪#‎FBF‬) will be initially launched by the H.E.A.T. Foundations TBI Social club, the MEN of LEISURE, to raise awareness for helping athletes and veterans suffering from TBI. Although FRO BACK FRIDAY (#FBF) is known intellectual property of the colorful and charismatic H.E.A.T. foundation founder, Ryan Paepke, at this point he is remaining somewhat tight lipped on the subject. He did disclose, however that FRO BACK FRIDAY (#FBF)would feature clown wigs, custom designed T Shirts,FREE merchandise for participants to keep in an effort to "HELP EVERYONE ACHIEVE TOGETHER Paepke did say that this campaign will keep in line with the H.E.A.T. Foundations mantra of HELPING EVERYONE ACHIEVE TOGETHER and that the wigs, shirts, and poses will be used to help promote local businesses as well as TBI awareness. The H.E.A.T. Foundation’s admin. staff officially released a memorandum on Tuesday stating business owners interested in receiving FREE promotion of their business across ALL of the H.E.A.T. Foundations marketing channels are encouraged to contact the H.E.A.T. Foundation directly for more information on reserving their spot in the FRO BACK FRIDAY (#FBF)campaign. There is no cost or obligation and participants will receive FREE merchandise to keep, courtesy of the H.E.A.T. Foundation. When asked for comment Paepke said “Not only am I confident in FRO BACK FRIDAY’S (#FBF) ability to raise awareness for TBI as well as promote local business in a classy, hip, memorable manor, eventually the FRO BACK FRIDAY (#FBF) campaign will become popular enough that it will transcend the business sector. I look forward to the day when FRO BACK FRIDAY (#FBF) becomes as important to Traumatic Brain Injury (TBI) awareness as MOVEMBER has become to cancer awareness. In a closing statement made Thursday, Paepke said "Our goal with FRO BACK FRIDAY (#FBF) is to not only bring awareness to traumatic brain injury and also promote local businesses interested in the cause, the H.E.A.T. foundation looks forward to promoting the causes and identities of ANYONE willing to step forward and proclaim their support TBI victims. When someone wants to tell me they want to support TBI, the can be part of my campaign, period."

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