SurveySparrow is a survey, feedback management & market research platform that allows businesses to create and administer surveys for determining the pulse of their employees, customers & market. The software allows users to create and share surveys and offers a conversational interface, prompting genuine and authentic answers, comments, and opinions from respondents. Employee Pulse Surveys helps companies create a working environment that is conducive to employee growth, collaboration, and better productivity among others. On the other hand, Customer Pulse Surveys helps companies and organizations to identify what empowers their customers to purchase or avail their products and services, what ticks them off, and what makes them come back. Market Research Surveys enable businesses to make informed decisions particularly helpful while launching new products & adding new features to already existing products. SurveySparrow is built to help with both, providing users with a crystal clear picture of what the sentiments of their target audience are and harness the power of feedback to steer their business towards a better, more profitable direction.