Spring Metrics makes life easier for marketers and website owners by showing them which visitors become customers and generate revenue - simply, clearly and in real time. Rather than spending countless hours to sort through spreadsheets, or paying consultants thousands of dollars to decipher the data, Spring Metrics provides answers to the most important questions such as "Where did that customer come from, and how can I get more like them?" With Spring Metrics, users can differentiate which marketing efforts - emails, banner ads, referring sites, keywords, and more - are generating revenue, from those that are simply costing money. Marketers & website owners can focus on the activities that work, and grow their business.