Years ago, when people were ready to buy a home, they drove through neighborhoods and called the Realtor whose name was on the For Sale sign in the yard. Today, prospective home buyers "drive the Internet" to do their research and they contact the Realtor whose website they found displays the most information on those neighborhoods they found most appealing. Similarly, people looking to buy other products or services no longer look in the yellow-pages to find a business offering the product or service they want. Today, prospective buyers "search the Internet" and then contact by phone, e-mail or text the business whose website, like this Sarasota luxury homes website, display the information and expertise they seek. If People Looking To Buy Can't Find Your Website, Your Website I