Why are you building the site? What is the end-goal for having the site? Is it meant to be a purely informational site, an e-commerce site, a site where users can watch rich media and be entertained? What do you want your users to be able to do online? It is helpful to create a list of tasks that you would like users to be able to perform, and it is always good to get an idea from your customers on what they would like to do on your site. Once you have an idea of what you want users to see on your site and task that they would like to accomplish, you start to form a picture of the content you will have for your web design project. You will want to consider what you want your navigation options to be on your site. What will be the main navigation pages and will you have so much content you