Get More From Your Business By Utilizing The Power Of The Local Internet... The Internet's most popular search provider actually claims that 20 percent of all Google searches are from people seeking information about local businesses. Long gone are the days of the ten-pound telephone book and its yellow pages. In today's marketplace, using technology is absolutely critical when advertising for new customers, and to keep in touch with already established customers. It's easy to see that if your business is not readily available on the Internet, you will lose customers to your competitors that are.