GETTING STARTED YOUR FIRST 60 DAYS 4 INTRODUCTION On the way home from work in the fall of 2004 Michelle Romero did something most women have done - she spilled on her favorite handbag. Frustrated by the thought of hunting for a replacement then transferring all the contents, she wished there was a way to just change the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. Not to be deterred by her lack of sewing skills, Michelle grabbed her super glue and scrap fabric, took apart the stained bag, and made the very first prototype. With her rough creation in hand, Michelle set out on a mission to bring to life the Miche bag. Michelle felt that the name would be a very important part of the product. After brainstorming many ideas,