We work with businesses to create consistent materials that clarify the key messages and information that reach the intended audiences. This ensures that the writing gets results. Red Paper Clip provides writing services for all facets of business writing, including: Marketing/Sales/Content (sales letters, RFPs, web page/landing page copy/content, ad copy) Business Development (business plans, strategic plans, marketing plans, HR documents) Culture Building/Relational Writing (blog copy, social media, speech writing) Contact Idris directly to have a conversation about the writing materials you might be struggling with. Get the help that will get results for your company.

Today's customers and prospects are inundated with marketing messages, making it increasingly difficult for companies to get their message heard. Yet be heard they must. Studies show that both B2B and B2C audiences respond best to stories, long and short. Original content that is focused, researched and well told provides exceptional value. Content marketing overcomes reader cynicism and resistance by offering emotional connection, actionable information and deep perspective. That's why, in both the offline and online world, content is king. I have nearly 30 years experience writing advertising and editorial copy. I'll work with you to develop the kind of content with which you feel most comfortable, whether it's an article, a white paper, a blog, a tweet or a full length book.