Sport 4 Life was founded by 3 sporting enthusiasts. The seed of the business was sown over a beer in the backyard, between brother in-laws, who in their peak playing days represented regional/state or national levels of their sport (Hockey & Cricket). The business was born when they joined with a like minded sports enthusiast with astute business skills and supply chain network. S4L is a niche company specializing in sporting equipment for hockey and cricket and personalised sporting uniforms, clothing and promotional products.