The produce industry has known for years that ethylene gas, released by fruit and vegetables, accelerates ripening and spoilage. NOW by using this technology the patented BluApple can extend the life of produce for up to three times longer - SAVING THE HOUSEHOLD MONEY! Everyone has experienced throwing away uneaten prematurely spoiled fruit and vegetables. Government experts have estimated a typical family throws away as much as $900 worth of spoiled produce each year. Our experience is that once people understand how to maximise the storage life of fruit and vegetables, they immediately understand the money saving value of this product and the need to adopt a permanent ethylene gas management system for fresh produce.