In 2008, The Nielsen Company was commissioned to undertake the fourth readership survey of WA Business News. Responses to the extensive questionnaire were outstanding. The survey reported: weekly readership of 62,960 64% of readers are millionaires 95% of readers hold top management positions 79% of readers invest more than 15 minutes reading WA Business News each week 95% of readers find WA Business News to be a useful source of information The goal for WA Business News and its team in going forward is simple - our aim is to provide news that assists, motivates and inspires Western Australians to do more business.