The well-being of guests is top of mind at Choice-branded hotels. Guests may experience a variety of new, improved cleanliness protocols and products. In spite of being in the fourth place among the largest economies of Santa Catarina, behind Joinville, Itajai and Florianopolis, it has a strong influence in the state, because together with Joinville and Itajai, are the largest industrial centers in Santa Catarina. The main economic activity of Blumenau is the textile industry, responsible for large manufacturers such as Companhia Hering, Dudalina, Karsten, and Teka. In addition to medium and small companies of national prominence. Due to this character of the region, it also has companies like Haco Labels, making the city the largest producer of labels worldwide. Blumenau also stands out in other industrial sectors, such as metallurgy, mechanics and electrical material, and is the largest pole producer of transformers in Brazil. Consolidating your diversified economy.