Hansel Group Marketing provides circulation planning, strategic marketing, and analytical services for catalog, web, and retail clients.

We work with multichannel companies that use direct mail to drive traffic, generate sales, and acquire new customers as part of an overall customer contact strategy. Assignments vary from short term marketing projects to strategically planning and executing direct mail and catalog programs. Specialties include: **Outsourced circulation management for catalog, postcard, and retail mailings **Catalog and retail circulation planning **Multichannel customer contact strategies **Database segmentat...

We work with multichannel companies that use direct mail to drive traffic, generate sales, and acquire new customers as part of an overall customer contact strategy. Assignments vary from short term marketing projects to strategically planning and executing direct mail and catalog programs. Specialties include: **Outsourced circulation management for catalog, postcard, and retail mailings **Catalog and retail circulation planning **Multichannel customer contact strategies **Database segmentation and analytics for catalog and retail clients **Seasonal reviews and mailing strategy assessment **Financial forecasts for catalog mailings **Match-backs and mail/hold-out tests for multichannel retailers **Customer acquisition, retention, and reactivation strategies