Interactive Design Labs (IDL) provides a user-friendly and highly visual strategy simulation platform - ERMSIM SLM - that supports decision makers in exploring complex strategic issues and business environments to improve their understanding and gain insight into the effects of different strategic options and strategies on business performance. Our solution evaluates the implementation feasibility of strategic options and themes that are acceptable to the stakeholders prior to committing to actual implementation. In addition, IDL provides a discrete-event simulation platform that enables the evaluation of customer demand and the impact on operations and production capacity utilization with a view to optimizing utilization.