Mocktails started for one simple reason: Family and friends had been struggling for years with the lack of good choices when not “drinking” in social situations. We experienced the questions you’re asked if you’re seen with a water or soda at a party. That got us thinking: Why not create sophisticated drinks similar to their alcoholic counterparts’ look and feel? That way, we can all enjoy the party with no questions asked! So, that’s exactly what we did.