I was a welder for 25 years until I was injured on the job .After being on S.S.D.I. for a couple months I realized that wasn't the life I wanted. that's when I decided to start my own company to try to get off of S.S.D.I. I was always an inventor so I decided to take that and my love of woodworking and start Creative Ideas. I currently have about 20 products but only 4 are in production .most of my time goes into the Lifetime double sided cat scratcher.it is currently being sold in about 100 locations in Ma. I contract the production and packaging to other company's. to free up my time for sales and research and development. Some of the products we make are coasters that double as picture frames, multi purpose box for paper clips, twisty ties, cat and dog treats etc.