With more than 25 years experience and thousands of hours on the water studying the feeding habits and instinctual aggressive behaviors of bass, we decided to build a lure company based on three principles: Deadly designs, quality baits and loading your livewell. Each of our unique designs are shot with the highest quality plastic and impregnated with our special blend of scents and salt during the injection process. By adding just the right amount of salt, we've achieved the perfect level of buoyancy which creates a tantalizing action that will help you draw strikes from even the most educated bass. Once they bite, our "special blend" keeps them holding on long after they strike giving you more time to slam back an