Before all else, Approachable Geek exists to build software that humans love to use. Our aim is to build products that solve important and challenging problems in delightful ways for as many people as we can possibly reach. When you look around you, you begin to realize that it is really no exaggeration that people fall in love with their software. With Instagram, Uber, Doordash, the only word that could describe some people’s feeling towards these apps is love. What makes them fall in love? From our viewpoint there are at least three things that constitute “lovable” software: 1. The software solves a real human need 2. The software is designed in such a way that it makes accomplishing the task effortless and pleasurable 3. The code flawlessly delivers The first criteria, solving a human need, is why we say “no” to a lot of projects presented to us at Approachable Geek. We are seeking projects that we think can be successful in the real world with clients we think are sharp and want to work with. The second is why we design our software in house, we want to ensure that there is a great level of detail put into solving a real user need. And finally the third item is why we have a very selective hiring process which vets not only for deep technical skill but for people who are enjoyable to work with.

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