Meera Buck is a consumer psychologist with more than 35 years experience in providing marketing research insights and consulting services. She founded her research firm in 2001. The firm specializes in providing deep insights to client companies in many different business segments, enabling them to view their businesses through the eyes of their customers. The sharp focus on customer perceptions, needs and values provided by this firm helps businesses fine tune their marketing and communications strategies, allowing them to reach their customers more efficiently and purposefully. Research tools employed by the firm include surveys (online, telephone and other forms), focus groups, one on one in depth interviews, electronic bulletin boards and all other traditional and new research mechanisms that may be appropriate to meet the client's information objectives. Meera Buck is specially licensed to utilize ZMET, a state of the art qualitative method for providing deep insights into customers values and motivations. Call on Meera Buck & Associates to provide a deeper understanding your customers.