MicroArt is a proprietary semi-permanent makeup procedure that was created to fill the void between traditional makeup, which has to be constantly re-applied, and permanent makeup, which is harsh, painful and can look quite unnatural. MicroArt is applied on the face and body to correct any type of skin discoloration including scars, vitiligo, and melasma. MicroArt is also applied on the face to replace makeup on eyebrows, eyeliner, lips, and dark circles under the eyes. MicroArt’s clients are male, female, and transgender, every skin type and color, from 16-92 of age who want to look and feel better. They are celebrities, athletes, homemakers, retired seniors, cancer survivors, professionals with busy and active lifestyles. MicroArt Makeup Inc. was founded in 2009 by serial entrepreneur Tanya York and is headquartered in Beverly Hills, California.