StandUp Paddle Sports is the first fully dedicated standup paddleboard store in the America's...the original SUP company (Est. 2005)... Our parent company, SurfingSports (Est. 1999), saw and experienced the potential for this new surfing sport in 2003...since then, we have helped to pioneer what has become the fastest growing sport in the world...we have been ahead of the SUP curve since the beginning...and, continue to lead with our innovative and time tested designs, with fire in our belly, the relentless pursuit of perfection continues to push us forward...mahalos for coming along on the ride... The SUP Sports lineup of carbon and wood boards, paddles, fins, and accessories that we design and manufacture, have become known as the benchmark for SUP quality and innovation.