IvyStone Consulting Group uses experiences from over thirty five years of sales and coaching from both domestic and international commercial companies. ICG combines sales and coaching experience with an introduction to competitive intelligence basics to create a new approach to sales success. Communication tools and techniques are essential in sales success and are as diverse as the people using them. Communications are conscious as well as unconscious and the knowledge to recognize both is just as essential as learning to use the latest technology for communications. Sales Awareness, Sensory Acuity help build relationships quickly and with a little effort can establish long lasting rapport. They help increase your understanding of what motivates your sales staff and your customers.