1) Help owners and CEO's clarify their vision and goals 2) Show you how to accomplish more by working less 3) Create a culture of accountability 4) Turn breakdowns into breakthroughs 5) Build teams 6) Improve performance 7) Reduce employee turnover 8) Retain employees 9) Manage/resolve conflict 10) Generate substantial increases in sales & profitability 11) Develop momentum and keep one from diverting from one project to another, before completing 12) Clearly by identifying effective, as well as ineffective behavior patterns that others might not see or be aware of 13) Hold one accountable for the goals one set and never let reasons or excuses justify behavior or actions 14) Improve communications throughout the entire organization. 15) Identify and then put into action