The best writers understand their target audience. Application essays differ from school essays. Sure, both have to be well written, but the application essay has to be written FOR college admissions officers. While high school English teachers advise their students to write about their passions, I have found through my research and discussions with admissions officers, that they don't want to hear about "passions." They want to hear about the applicants. In other words, I help students promote themselves using their passions. The colleges are much more interested in learning how an experience has affected a student than merely hearing about the experience itself. This is just one of many ways I help my clients stand out among the crowd. Not only do I help students figure out which writing prompt works best for them, ensure their essays relay their voice, and polish up the writing, but parents especially like that I seem to reduce the "nag factor" during this stressful time. All the best writers have editors. Shouldn't you?